Modest fashion,
without the markup.
Beautiful, everyday abayas, hijabs and pashminas at prices that actually make sense. Every piece £45 or under.
An everyday wardrobe
New this week
Considered, quietly priced
£45 ceiling
Permanent. No item, no day, no exception.
Free UK shipping
On every order. No minimum spend. 2–3 working days.
Designed in the UAE
Considered cuts, quality fabrics, refined details.
14-day returns
Unworn, with tags. UK returns are simple.
Affordable doesn't mean
lesser.
We make modesty accessible. Every fabric, every stitch, every drape is chosen with the same care you'd expect at three times the price, because looking and feeling beautiful in modest fashion shouldn't be a luxury reserved for a few.
a margin you can't afford.
Read the promise
Modesty should be
within reach.
Sumayah was built on a simple idea, that beautiful modest fashion shouldn't cost a fortune. We make abayas, hijabs and pashminas that feel considered and look refined, without the inflated price tags you see elsewhere.
Every piece is £45 or under. Always. Whether you're picking up your first abaya or rebuilding your wardrobe, we want it to feel easy, honest and genuinely affordable.
We translate it into a wardrobe that lives well in London, Manchester, Toronto and Dubai, at prices that respect you.
As seen on TikTok
Questions, answered
Is everything really £45 or under?
Yes, every piece on Sumayah is priced at £45 or under, every day. Sale items go even lower. There is no item on the site over £45, ever.
Do you offer free UK shipping?
Yes , free standard tracked delivery on every UK order, no minimum spend. Express options are available at checkout where eligible.
Where do you ship from?
UK orders are picked, packed and shipped from our Manchester studio. International orders are dispatched from the same location on request.
What is your returns policy?
We offer refunds within 14 days on unworn items with tags and original packaging. Sale and made-to-measure pieces are final sale.
How do I find my size?
Sumayah abayas are sized by your height in feet and inches. See our size guide for the full chart.
Do you ship internationally?
Yes, we ship across the globe. You can select your destination at checkout.