Modesty should be accessible.

A bedroom, a sewing machine, and stillness.

I started SUMAYAH in my second year of university. At the time I was working as a parliamentary assistant. Then COVID hit, I was put on furlough, and for the first time in my life I wasn't doing anything with my time.

I'd always loved clothes, but growing up I'd never been able to shop in the stores my friends shopped in. Modest fashion existed, but it was either expensive or hard to find. So I sat down with my laptop, opened YouTube, and taught myself to sew.

Three months later, I opened my first store on Green Street in East London. SUMAYAH was going to be a brand built on one promise: modesty should be accessible.

Why £35, and why we'll never break it.

The "modesty tax" is real. Walk into most modest fashion boutiques and you'll see the same fabrics, the same cuts, marked up two or three times over because the people buying them have nowhere else to go. We refused to do that.

£35 is the ceiling. Not a sale price, not a starting price. Every abaya, every pashmina, every hijab , the same promise, every day of the year. It keeps us honest, and it keeps modest dressing within reach.

Considered, never cut corners.

We design in-house in the UAE and work directly with a small set of trusted makers. No middlemen, no inflated retail mark-ups, no seasonal markdowns to mask year-round prices that were too high to begin with.

We choose fabrics that drape properly, finishings that hold up to real wear, and silhouettes designed for the way you actually move through your day , at home, at work, in prayer, on the school run, at every wedding you'll be invited to this year.